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Partners
About the SheTrades Event
The ITC SheTrades and UPS Women Exporters Programme 2.0, themed "Women Shaping the Future of Digital," is dedicated to equipping women entrepreneurs with the digital skills needed to thrive in a rapidly evolving global economy. With practical training in digital transformation, AI-driven customer engagement, and digital marketing, this initiative fosters leadership, collaboration, and innovation among women-led businesses.
Event Highlights
The ITC-SheTrades workshop, themed "Women Shaping the Future of Digital" marked a transformative two-day event, bringing together women entrepreneurs, industry leaders, and digital experts.
Content Highlights
October 21–22, 2024
Lagos, Nigeria
82 Participants
5+ Networking Opportunities
Core Sessions & Key Takeaways
Digital Transformation Fundamentals
Learn how technology can streamline operations and boost efficiency.
Data Analytics for Business Insights
Turning data into actionable decisions using accessible tools.
AI-Powered Customer Engagement
Strategies to elevate customer relationships with tools like chatbots and predictive analytics.
Mastering Digital Marketing in the AI Era
Personalized campaigns for deeper audience engagement.
Capturing the Energy of SheTrades 2024
Workshop in Action
Building Connections
Facilitator Insights
Interactive Learning
Participants collaborating during a breakout session
Final remarks by the workshop organizers emphasizing next steps for participants
Participants and Facilitators
Meet the Seasoned Facilitators
Chinazo Anebelundu
Role: Geospatial Business Lead, Data Science Nigeria
Session: AI-Powered Customer Engagement
Bio: Chinazo is a data expert with a knack for utilizing AI to enhance customer relationship management.
She is proficient in geospatial and numerical data analysis, developing machine learning algorithms for actionable insights.
At the event, Chinazo introduced tools like predictive analytics for sales forecasting and sentiment analysis, showcasing practical ways to optimize customer interactions and build loyalty.
Ololade Otayemi
Role: CEO, The Orbra Company
Session: Digital Transformation Fundamentals
Bio: Ololade is a Six-Sigma Yellow Belt professional and a leader in technology-driven business transformation. With certifications in leadership from Stanford University and expertise in digital strategy, he has consistently empowered businesses to integrate cutting-edge technologies.
At the SheTrades workshop, he outlined actionable steps for digital transformation, focusing on enhancing efficiency, customer experiences, and data-driven decision-making. His session combined theoretical knowledge with real-life case studies, tailored for Nigerian SMEs.
Freda Anyanwu
Role: Africa Director, Global AI Council
Session: Mastering Digital Marketing in the AI Era
Bio: A pioneer in fostering human capital and entrepreneurship across Africa, Freda has empowered over 4,000 entrepreneurs.
A Mandela Washington Fellow, she specializes in AI-driven business strategies, particularly in digital marketing.
During her session, Freda demonstrated how tools like chatbots and NLP can revolutionize customer interactions and enhance marketing campaigns.
She also shared best practices for balancing AI innovation with ethical considerations in customer engagement.
Sampson Edidiong
Role: Business Intelligence Analyst, Ikeja Electric
Session: Data Analytics for Business Insights
Bio: A certified data analyst and project manager, Sampson specializes in turning complex data into strategic insights. With expertise in SQL, Power BI, and Tableau, he has helped organizations streamline decision-making processes.
His workshop session provided hands-on training in setting performance metrics and visualizing data for impactful business outcomes. Sampson's focus on accessible tools like Excel ensured that participants could immediately apply these skills.